As customer expectations accelerate and AI technologies evolve, designing the customer experience of 2026 demands a new approach: one that moves beyond reactive interactions to anticipate and deliver what customers need before they even ask. How can organizations harness AI-powered Next Best Experience (NBX) frameworks to create seamless, personalized, and context-aware journeys that span channels and moments? Discover the essential AI and data foundations required, the shift from traditional Next Best Action models, and the importance of balancing automation with human empathy to build trust and loyalty.