Brands must demonstrate a commitment to social issues in order to build trust with their consumers. Value driven consumption is enabled through information at the point of sale.   More information drives increased trust.  The use of technologies like Conversational AI to deliver the right answers at the right time  and offering transparency on product pages, informs and drives towards customer loyalty.  Marketing, Customer Service and Supply Chain are integrally linked in driving customer satisfaction. Data and Predictive Analytics anticipate customer needs and wants.  Brands can encourage loyalty by rewarding customers for making more ethically responsible purchases through the use of platforms and tools that measure the carbon footprint of purchases.