In a world where AI knows you better than you know yourself, who's really in control? As AI-driven personalization becomes increasingly sophisticated, it raises profound questions about autonomy, privacy, and the nature of choice itself. Are we enhancing customer experiences, or are we inadvertently creating digital echo chambers that limit human potential? The following panel will discuss the challenges and opportunities of AI-driven personalization, exploring real-world case studies where companies have successfully balanced personalization with privacy concerns. We'll debate where the "creepy line" lies and how businesses can stay on the right side of it while still delivering highly personalized experiences.