The personalization paradox isn't theoretical — it's already here. Most organizations navigate the blurry boundary between helpful and intrusive without a compass, risking trust, compliance, and brand damage. Forward-thinking companies are transforming these ethical challenges into competitive advantages. Where does your strategy fall on this spectrum?

• Has your enterprise established clear ethical guardrails for AI-driven personalization?
• Have you incorporated transparent data practices that build lasting customer trust?
• What design governance frameworks will help you that stay ahead of regulatory changes?