Name
PANEL: Where Intelligent CX Succeeded and Where It Failed
Date & Time
Tuesday, March 31, 2026, 2:25 PM - 3:15 PM
Speakers
Melissa Miears- ISG
Tanweer Surve- PNC Financial Services Group, Inc.
Jonathan Ziegel- Havas
Melissa Miears Tanweer Surve Jonathan Ziegel
Description

• Over-automation backlash
• AI hallucination impact on brand trust
• CX ROI that exceeded expectations
• Lessons from rapid deployment

Location Name
Mosaic Ballroom
Full Address
The Joule
1530 Main St STE 100
Dallas, TX 75201
United States