Name
PANEL: Where Intelligent CX Data Succeeded in Hyper-Specificity and Where It Failed
Date & Time
Tuesday, March 31, 2026, 2:35 PM - 3:05 PM
Speakers
Melissa Miears- ISG
Tanweer Surve- PNC Financial Services Group, Inc.
Jonathan Ziegel- Havas
Melissa Miears Tanweer Surve Jonathan Ziegel
Description

• Intelligent CX data strategies that enabled true one-to-one experiences
• The gap between insight and activation
• Governance, privacy, and trust challenges that limited scalability

Location Name
Mosaic Ballroom
Full Address
The Joule
1530 Main St STE 100
Dallas, TX 75201
United States