As brands strive to deliver intelligent, one-to-one experiences, AI can only be as effective as the data behind it. The promise of true personalization is real but achieving it requires more than advanced algorithms - it depends on data that is accurate, connected, and actionable. 

• How do you ensure data readiness to create highly specific, individualized experiences for every customer?
• Is your organization prepared to break down data silos, improve quality, and establish the foundations that allow AI to understand each customer’s unique preferences and behaviors? 
• How will overcoming these data challenges unlock AI-powered experiences that are not only personal and relevant but deeply meaningful?