As brands strive to deliver intelligent, one-to-one experiences, AI can only be as effective as the data behind it. The promise of true personalization is real but achieving it requires more than advanced algorithms - it depends on data that is accurate, connected, and actionable. Explore how to build data readiness to create highly specific, individualized experiences for every customer. Break down data silos, improve quality, and establish the foundations that allow AI to understand each customer’s unique preferences and behaviors. How will overcoming these data challenges unlock AI-powered experiences that are not only personal and relevant but deeply meaningful?