From Broadway Babies to Drag Queen Divas to Lifestyle Legends to “Viewers Like You”, Amy Wigler has built an extraordinary career in entertainment by turning niche content into mainstream phenomena.

Since 2020, Amy has served as the Head of Multiplatform Marketing & Content for PBS. Hired to usher this legacy brand into the streaming economy, she led the shift from a promotions to an engagement model, establishing PBS as a sought-out destination across platforms.

Earlier, at Viacom, as she advanced to become the Senior Vice President of Integrated Marketing & Branded Content, she moved brands into the cultural conversation, including RuPaul’s Drag Race which has gone in to win 26 Emmys to date (56 nominations). As the marketing lead for the launch of this franchise which has become one of the most popular across platforms, she gave advertisers access to market relevance while also driving significant revenue growth. Earlier, she put a marketing strategy in place that positioned Logo as an award-winning content creator and revenue driver.

Amy is a cum laude graduate from the University of Miami in Coral Gables, holding a B.A. in psychology. Her leadership and service extend beyond her executive career. Passionate about opportunities to advance girls into new opportunities, she is an Executive Board Member and project lead for One Kid One World. She is also a member of the Board of Directors for the interactive streaming company, Adventr.