Alex is in Design Leadership at Truist where she and her team focus on leveraging NLP/NLU capabilities and advanced personalization to create better experiences for clients. She helps align teams toward a broader vision as they partner to implement these products into their segments in a way that adds value to clients--whether it be through insights, forecasting, recommendations or voice-enabled inputs. Her team is passionate about putting humans at the center of design and pushing the boundaries within the realm of virtual assistants and multimodal design.

She has spent 15 years within the experience design realm, both leading teams and designing as an IC at top brands with a focus on mobile and AI platforms. Some of her favorite prior design work involves enhancing OOBEs for multiple hardware products at Google and leveraging platforms like Watson and Text Analytics at IBM to deliver more value to the end-user. She's passionate about adapting co-creation methodologies for various business contexts and regularly speaks on effective design leadership methods within the broader community.

Alex serves on the advisory board for USF's Digital Marketing for Executives Program and is active in the community while being particularly passionate about GiGis Playhouse, a local nonprofit that supports individuals with Down syndrome. She enjoys mountain biking, interior design and spending time with her great dane and blue heeler in her spare time.