Wayne Morris serves as SVP, Strategy and Customer Experience Strategy Practice Leader at Material, a leading customer intelligence and experience design consultancy. In this role, Wayne thinks systematically about the impact businesses have on customers and has dedicated his career to helping clients engage employee talents and attitudes to shape consistent, superior experiences. Wayne has spent 30 years in the customer space, helping clients across multiple industries and geographies transform into customer-centric enterprises that differentiate in the marketplace. Wayne is a graduate of the University of Waterloo in Ontario, Canada.