IBM has a long and storied history of innovation in the field of artificial intelligence, from the earliest days of Watson to the cutting-edge developments in generative AI today. In this presentation, we will explore the ways in which IBM's history of AI innovation has led us to the forefront of the generative AI revolution, and the impact that this technology is having on the employee and customer experience. We will discuss the practical applications of generative AI in enhancing customer service, streamlining internal processes, and empowering employees to be more creative and productive. We will also examine the ethical considerations and potential pitfalls of using generative AI in the workplace, and how IBM is addressing these issues.