As organizations scale their data operations and AI-driven personalization initiatives, trust has become the cornerstone of customer loyalty. With complicated privacy regulations and sophisticated cyber threats, how can enterprises leverage customer data while maintaining ironclad security and compliance? The following session explores how leading organizations are implementing zero-trust architectures, privacy-preserving computing, and secure data governance frameworks to enable hyper-personalization without compromising security. Learn how giving customers granular control over their data through robust API integrations and self-service portals not only enhances security but drives deeper engagement.