Great customer experiences no longer come from choosing between technology and human touch - they come from blending them perfectly. Drawing from his experience developing award-winning virtual assistants and leading strategic automation at PNC, Joe shares practical insights on building experiences that customers love while driving bottom-line growth. He'll cut through the hype to show what's actually working in financial services today.

• How do you identify which customer pain points truly deserve automation?
• What makes the difference between helpful technology and frustrating barriers?
• How can you measure whether your CX investments are paying off financially?